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Linking brands with new
customers in multiple
Asia Pacific markets.

Based in Sydney, Australia, Premium Health Brands is a privately-owned company providing distribution and market expansion solutions to health supplement and wellness brands.

AU
BaseSydney, AU
Reach15 Markets
Brands Represented03
Brands Owned00
Distribution Partner — Not a Brand Owner
Who We Are & What We Do

Premium Health Brands

PHB is a privately-owned company based in Sydney, Australia. With decades of experience working with supplement and wellness brands in Asia Pacific, our team brings regional knowledge and passion to the table.

We work with brands seeking distribution and market expansion services in the Asia Pacific region — 15 countries with a population of over 2 billion people.

Our team spans business development, account management, regulatory, marketing, logistics, supply chain and finance, so every facet of our customers’ requirements for success is met.

PHB represents brands under contract or licence and takes them to market — direct in some channels, through appointed regional, country or channel-specific distribution partners in others. We run brand and product training with those partners, and bring the brand owner in directly where it adds real value.

Our mission is to cultivate deep-seated, long-term, win-win relationships for brand longevity and mutual success. We work with brands we truly love, and aim to connect them with new customers who will feel the same.

Let’s go!

One brand, four routes to the consumer The PHB route device: a single stem labelled BRAND branching into four prongs labelled Pharmacy, Retail, E-commerce and CBEC. PHB BRAND PHARMACY RETAIL E-COMMERCE CBEC
How We Operate

See the full route and process

The direct-vs-appointed distribution model, partner training, and our regional trade show presence are covered in full on the Route to Market page.

Route to Market →

Want to talk to the team?