Based in Sydney, Australia, Premium Health Brands is a privately-owned company providing distribution and market expansion solutions to health supplement and wellness brands.
PHB is a privately-owned company based in Sydney, Australia. With decades of experience working with supplement and wellness brands in Asia Pacific, our team brings regional knowledge and passion to the table.
We work with brands seeking distribution and market expansion services in the Asia Pacific region — 15 countries with a population of over 2 billion people.
Our team spans business development, account management, regulatory, marketing, logistics, supply chain and finance, so every facet of our customers’ requirements for success is met.
PHB represents brands under contract or licence and takes them to market — direct in some channels, through appointed regional, country or channel-specific distribution partners in others. We run brand and product training with those partners, and bring the brand owner in directly where it adds real value.
Our mission is to cultivate deep-seated, long-term, win-win relationships for brand longevity and mutual success. We work with brands we truly love, and aim to connect them with new customers who will feel the same.
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The direct-vs-appointed distribution model, partner training, and our regional trade show presence are covered in full on the Route to Market page.